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Academic Journal

Fate of China's TCL in Hong Kong mobile phone arena.

Authors : Hui, Ching-Han.; Kuok, Li-Wen.; Chinese University of Hong Kong Graduate School. Division of Business Administration.

Subjects: TCL Mobile Communication Co; Cell phones--Marketing; Cell phones--China--Hong Kong--MarketingChina; Hong Kong

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Academic Journal

Consumer evaluation of brand extension on product features, brand concepts & product concepts.

Authors : Lee, Siu-Po.; Yu, Pun-Wai.; Chinese University of Hong Kong Graduate School. Division of Business Administration.

Subjects: Brand choice; Brand choice--China--Hong Kong; Consumer behaviorChina; Hong Kong

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Academic Journal

Hong Kong Marketing plan and strategies for the Claude Montana watch brand.

Authors : Chan, Lung.; Ho, Shun-Wah Montgomery.; Chinese University of Hong Kong Graduate School. Division of Business Administration.

Subjects: Asia commercial Holding Co. Ltd; Clocks and watches--Marketing--Case studies; Branding (Marketing)--Case studies

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